Title: Selling in Tough Times
Author: Tom Hopkins

I've always been a fan of Tom Hopkins' books, so buying this book in particular was not too difficult to justify. Considering the $25 price tag I paid for it, it has more than paid for itself. A master trainer, he takes the sometimes overwhelming world of sales, and breaks it down into manageable, bite-size chunks.

With Selling in Tough Times, he takes it a step further. By filtering out a lot of extraneous information, he focuses in on what steps you need to take in order to close sales in difficult economies.

Starting with the basics of selling, and sales principles, Tom Hopkins builds on the foundation set out in the early chapters of the book.

From prospecting, initial contact, and through to follow-up, Tom will show you how to succeed no matter what the economic climate looks like. He takes key ideas, and magnifies them to the point where you're able to take the concept, and apply it to your own industry.

This book is a great refresher for brushing up on key elements of my own sales process which I had been glossing over.

Whether times are tough or not, I would recommend this book to anyone in a sales career. Read it at least once a year to make sure that you're on-track with your goals, and your career.

Rating: 5 out of 5

Disclosure: I purchased my own copy of this book, and have not received any money for this review.